Liewood creates irresistible products for the modern family – from organic textile products and soft knitwear to our collection of bamboo tableware in beautiful shapes and delicate colours. All together the products create a unique, pure and simple universe – and they are all a result of our 360-degree understanding of the overall design process.
Our ambition is simple: to advocate slow living – creating products that will last for generations.
Liewood is based in Copenhagen and our universe is deeply rooted in the Nordic design tradition.
Liewood designs conceptually strong products – respecting the tenderness and innocence of childhood and the lifestyle of modern families. Our products are capable of following contemporary families everywhere – with different purposes in mind. Pure shapes and delicate prints full of personality go hand in hand with functionality – making Liewood the fun and fabulous alternative. Liewood products are created on the basis of original workmanship, the finest materials and with a modern approach to design. We have high demands for quality in both products and customer service, and everything we do is done with care and consideration.
Liewood has an uncompromising and ethical approach to manufacturing. We are driven by strong values and we make decisions based on profound knowledge and experience. All our products are produced under controlled, safe and fair conditions and of skilled suppliers who do not compromise on either employment or environment. Our textile products are made in India at a GOTS (Global Organic Textile Standard) certified supplier. We use the best possible materials, which have passed strict demands and quality control – and we personally follow each collection from drawing table to store shelf.
Liewood was founded in the summer of 2015 by Anne Marie Lie Nielsen with the aim of creating a unique kids interior concept focusing on functionality, fine lines and simple details. Anne Marie has 15 years of experience in the fashion industry with design, sourcing and production for international retail brands. The DNA in Liewood is a result of Anne Maries passion for design, aesthetics and the belief that beauty lies in the detail. Being a mum of small children, Anne Marie is in sync with the demands of a modern family, an understanding that is the heart and soul of Liewood.
Done by Deer is design with a distinctive graphic edge. The philosophy is simple. We combine innovative design, safety, and a daring use of colours. This makes every item outstanding.
Done by Deer is a Danish company, founded in December 2014. We design modern lifestyle products for families with babies and toddlers.
Combining great design, innovation and a daring use of contemporary colours to make every item outstanding, the Done by Deer interior and toys are for families who want to maintain a balance when decorating with kids in mind and still appreciate the simplicity of Danish design, which easily matches the rest of the décor.
We combine modern Scandinavian design with features that are fun and playful for children. All of our products are designed in-house in Denmark and naturally tested thoroughly to comply with strict European safety standards.
We are 100% friendly in everything we do, starting with designing products that puts a smile on your face, sourcing suppliers with similar values as ours and creating a friendly working environment within the company and with all of our business partners. We strive to do our best 100% of the time.